Almost every official
general release or re-release of the James Bond films in the US from from
1963 to 1981 had a 3-Sheet poster (41" X 81") created for in-house cinema displays and
advertising hoardings across the country. These colourful and highly
stylised posters are now collectors items and command high prices when
sold at auction. Three times the size of a 1-sheet, these posters were
usually printed in at least two sections and later assembled for
subsequent pasting onto small billboards during the release of the film.
In keeping with other
sized original release posters Diamonds Are Forever (1971) and
Live And Let Die (1973) also had 3-sheets produced for the
international market [not pictured] featuring the contractual reversal of
the producers credits. With the rise of the multi-screen cinema in the mid
1980s, this large size poster was discontinued as theatres needed more
space to promote the growing number of films on offer.