Aston Martin reveals
CORGI model of James Bond’s DB5
Aston Martin has revealed
a life-sized reproduction of CORGI’s famous 1965 die-cast model of the DB5
from the James Bond film Goldfinger.
The exhibit, which goes on display from August 31, 2021 at Battersea Power
Station, London, is intended to celebrate Aston Martin’s involvement with
the Bond franchise since 1964’s Goldfinger, right up until the
latest instalment, No Time To Die. The launch coincides with a
screening of Aston Martin’s No Time To Die TV slot.
The display at Battersea was unveiled by Aston Martin’s Chief Creative
Officer, Marek Reichman, alongside Chris Corbould, special-effects
co-ordinator on fourteen Bond films who also helped create the
Goldfinger Continuation series.
The Goldfinger Continuation is part of a series of 25 DB5s, built
by Aston Martin Works, the company’s heritage division. Each example
features working gadgets as seen in Goldfinger including rotating
number plates, a bullet-proof rear shield, extending front overriders and
pop-out machine guns.
The .303 Brownings don’t
fire real bullets, and there’s no ejector seat either, despite the
removable roof panel.
Nor are the Goldfinger Continuation cars road legal — the
constabulary tends to look down on revolving number plates — so owners
have to confine their Bond cosplay to private estates.
No Time To Die, which is released in the UK on September 30,
features a whole cast of Aston Martins including a DB5, V8, DBS and the
forthcoming Valhalla hypercar. The featured DB5, however, isn’t the
original Bond car.
The real Goldfinger
DB5, as seen in the 1964 film, is shrouded in mystery. It was bought by an
American movie-memorabilia collector in the 1990s and disappeared from a
Florida aircraft hangar in 1997. It remains missing.
CORGI's model of
Bond’s DB5 with its working gadgets has proven remarkably resilient with
over 20 million sold, and it remains in production today. Originals from
1965 can fetch up to £500.
Speaking at the reveal,
Marek Reichman said: “We are really honoured to be marking the start of
the No Time To Die campaign today with this exciting unveil. Aston
Martin’s relationship with James Bond spans decades and the DB5 is,
without question, the most famous car in the world by virtue of its
50-plus year association.
“Working with EON Productions and
Chris Corbould to build 25 of the DB5
Goldfinger Continuations was a truly unique project for everyone
involved at Aston Martin. Now, to work with CORGI — another quintessential
British brand — and to see James Bond’s most cherished car sitting inside
a to-scale toy box in central London is quite outstanding.”
The exhibit runs at Battersea Power Station until October 1, 2021.