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Casino Royale, the 21st film in the James Bond
series, joins forces with the world’s premier luxury
retailer for a major Christmas collaboration
A major marketing initiative negotiated between Harrods
Limited, EON Productions and Sony Pictures
Entertainment, will see Ian Fleming’s iconic British
secret agent, James Bond, centre stage during Harrods’
2006 Christmas season.
The Casino Royale theme will appear in every one
of Harrods’ 72 windows - several of which, along the
main Brompton Road frontage, will recreate some of the
sets featured in the film and will utilise actual props
including the spectacular new Aston Martin DBS and
costumes worn by the leading ladies, Eva Green and
Caterina Murino.
The windows - which will be in place until Christmas Eve
- will be unveiled in time for the parade through
Knightsbridge to herald the arrival of Father Christmas
at 8am on Saturday 4th November.
An official Casino
Royale launch party will follow at the store on the
evening of Thursday November 9th featuring Bond girl
Caterina Murino.
Numerous brands featured in the film will be showcased
in the windows including OMEGA, La Perla lingerie,
Turnbull & Asser shirts, Sony Electronics, Bollinger,
BRIONI, John Lobb shoes and Persol sunglasses.
Alongside the Aston Martin DBS will be other ‘Bond
partners’ not normally available from Harrods including
Sunseeker Yachts who will be recreating the interior of
one of their craft as featured in the movie.
EON Productions’ Casino Royale, produced by
Michael G Wilson and Barbara Broccoli - introduces
Daniel Craig (Layer Cake/Munich) as the
dynamic new face of the legendary secret agent. Martin
Campbell, (GoldenEye/Legend of Zorro)
directs.
Commenting on the collaboration, Harrods Chairman,
Mohamed Al Fayed said: “It makes perfect sense for two
British icons like James Bond and Harrods to join forces
and the positive reaction to our earlier partnership in
2002 with the launch of Die Another Day suggests
that our customers will like what they see. Harrods
windows are seen by millions of people from all over the
world and the brands featured during this exciting Bond
initiative will enjoy exposure unrivalled in any store
worldwide.“
Legendary series producer Barbara Broccoli added: “EON
has had a close association with Harrods for many years
and we are thrilled to be working together again to fill
the world famous Harrods Christmas windows. We did
something similar for our 40th anniversary and the
launch of Die Another Day, which proved extremely
successful, and we look forward to even greater success
with Casino Royale.” |
