PENFOLD HEART IS BACK!
The Penfold Heart, the golf ball favoured by 007 and
made famous in the 1960s, is finally back in action.
Penfold Golf is relaunching its HEART™ ball on-line to
commemorate the Ian Fleming Centenary 2008.
The golf ball with the heart logo was made famous by the
1964 Bond film, Goldfinger. 007 plays with a
Penfold Heart ball in defeating arch-villain Auric
Goldfinger. Sean Connery (playing Bond for the third
time in the third Bond movie) became a keen golfer as a
result of playing golf in the blockbuster film. Co-star,
the Penfold Heart, also shot to stardom - orders for the
British-made Penfold Heart poured in after the release
Started in Birmingham in the 1920s, this British
manufacturer of golf balls became world famous for
exporting its one and two-piece golf balls. In the
1960s, the world's greatest golfers signed up to play
for Penfold: Seve Ballesteros, Gary Player, and Curtis
Strange were joined in the 1970s by Peter Oosterhuis,
Christy O'Connor, Howard Clark and Nick Faldo.
Anyone who was anyone either played for Penfold or
played with a Penfold.
In the most famous golf match in literature, Fleming
based the fictitious game between 007 and Goldfinger at
a club closely mirroring his beloved Royal St. George's
Golf Club in Sandwich, Kent. This summer, The Royal St.
George's traced Penfold Golf back to its Birmingham
roots to commission Penfold Hearts with the 007 logo on.
These were premièred in a charity golf match for The
British Heart Foundation, hosted as part of the Ian
Fleming Centenary events.
Making the 007 golf balls encouraged Penfold Golf to
re-instate the famous Heart golf balls. A limited number
of collector's sets of Penfold Hearts are being launched
in two waves. The first wave launches this week. A
donation will be made to The British Heart Foundation
from each of the 500 collector's sets.
The collector's 12-ball sets, costing £50 are only
"Each set comes in a commemorative slipcase, with a
sequentially-numbered card to validate its authenticity
as a collector's limited edition," explains Penfold Golf
director, William Baird, who has guided the manufacture
of golf balls for some 30 years.
"We are anticipating demand from both golfers and Bond
fans, as both Penfold and 007 have a quintessentially
British appeal, which is why we are launching the
collector's sets in two phases," adds Baird.